Today we’re announcing the launch of a new logo…
Smith has been serving customers for over half a century with many years in industrial valve production. Our reputation is emblematic of the highest quality standards, unmatched design and metalworking craftsmanship. Our history is of utmost importance to us. We have many goals & priorities when it comes to valve manufacturing. Quality products with on-time delivery, all managed by a top-notch team are at the forefront. As a business, we pride ourselves on keeping up with the latest valve technologies and specifications. We decided it was time to meet our own standard as being your premiere valve company not only on the manufacturing end, but also on the digital end!
Today we’re announcing the launch of a new logo, as we embark on refreshing our look. Smith’s original logo had many years of history behind it and was well loved! We are here to explain why we decided to evolve it.
Let us be clear, we aren’t changing for the sake of change. Our first logo was created back in the mid-1900s and has since taken on many variations, making it very easy to get wrong… Font variations, recreations of the anvil, a thin box around some and not others make for an incohesive design.
The change in leadership presented the perfect opportunity to undergo a refresh. So here we are. Our inside sales team along with marketing worked to create a new and more cohesive visual identity. The Smith logo took on a bolder font, as well as a circle around the correct anvil while maintaining it’s original color palette – sleek black & white. With brand association in mind, we wanted Smith to resemble Ladish while maintaining it’s own identity as a forged valve manufacturer.
Our main intention for this post was to let you know about the change. Don’t be too surprised when the icons on your smart devices look a little different! And don’t worry, our look may be changing, but our core values remain unchanged. We strive every day to have an exhaustive commitment to our customers and our product. This means that no matter where you are, our experienced team in Houston, TX will provide a customized clear response in a timely matter. Smith does what others can’t so you can serve your customers best.
Sincerely, your team at Smith